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DSACRM documentation

Operate your DSA business from first enquiry to final payout

Documentation for digital-first DSA teams managing leads, loan workflows, and connector payouts.

Real-time lead pipelineMulti-lender processingConnector portal and payouts
Operations snapshot

One digital workflow for leads, lenders, teams, and connectors

  • Capture enquiries from website, WhatsApp, and partner channels.
  • Qualify profiles with lender rules, stages, and task-based follow-ups.
  • Collect documents securely and share cases with the right lender quickly.
  • Track branches, connectors, payouts, and performance from one workspace.
100% digitalLead, loan, and payout operations
Role-basedAdmin, team lead, agent, and connector access
Core workflows

One CRM for the way DSA teams actually operate

DSACRM combines lead capture, lender coordination, and connector operations into one digital-first system.

Lead operations

Control the pipeline from the first touchpoint

Capture leads from website forms, WhatsApp, and partner channels, then route every enquiry to the right branch, product, or owner.

  • Real-time lead pipeline visibility
  • Smart routing by branch, role, or product
  • Follow-up reminders and task queues
Loan workflows

Standardize the journey from enquiry to disbursement

Keep teams aligned with stage-based workflows, rule-driven eligibility checks, and secure document collection built for lending operations.

  • Lifecycle stages for login, sanction, and disbursement
  • Eligibility logic based on lender policy and profile data
  • Digital document links and case sharing
Teams and payouts

Run branches, connectors, and incentives in one place

Give internal teams and sub-agents the right workspace while commissions, goals, and payout requests stay transparent and traceable.

  • Connector portal access and wallet tracking
  • Automatic commission calculation
  • Branch hierarchy, goals, and leaderboards
Why teams choose DSACRM

Built for the realities of DSA operations

The product messaging on DSACRM.com centers on speed, control, compliance, and partner collaboration. This docs experience now reflects the same focus.

01

Always up to date

DSACRM is positioned around evolving lending workflows, changing regulations, and the pace modern DSA teams need.

02

Business-first design

The product is built around how DSA businesses actually assign leads, manage branches, and collaborate with lenders.

03

Secure and reliable

Role-based access, controlled visibility, and audit-friendly workflows help teams handle sensitive borrower information safely.

04

A growth-oriented tech partner

From automation to performance tracking, DSACRM is designed to help teams scale operations without losing control.

Next step

Ready to explore DSACRM in more detail?

Start with the docs for the platform overview, or jump straight to pricing and a live demo if you are evaluating rollout for your DSA business.